Branding & Creative Direction

Brand strategy, positioning, naming, visual identity, packaging and creative direction across every brand touchpoint.

Editorial image / Service illustration

Built around your brief

FROM CONCEPT
TO DELIVERY.

A tailored combination of strategy, creativity and production. We shape the scope around your brand, objectives, timing and location.

01Brand positioning
02Naming
03Visual identity & logo design
04Art & creative direction
05Packaging & product lines
06Brand guidelines
07Campaign concepts
08Print & brand materials

Branding / Beauty / FELINGER

Felinger Cosmetics

From a name to a complete beauty identity.

Brand concept, naming, visual identity and packaging design for FELINGER Cosmetics and its product line.

CONCEPTNAMINGBRANDINGPACKAGING

FELINGER cosmetics packaging concepts in pastel colours, with coordinated tubes and cartons — FELINGER / Product range and packaging design

01 / Concept & naming

A distinctive name.
A connected visual language.

The project brought together the FELINGER name and a graphic identity inspired by geometric composition. An adaptable F-shaped motif connects the brand across formats and product categories.

FELINGER logotype development with letterform refinements — 02 / Brand identityCustom logotype development

03 / Colour systemA coordinated brand palette

F-shaped graphic system adapted to horizontal and vertical packaging — 04 / Graphic conceptOne visual system, multiple formats

FELINGER unfolded carton dieline with fold lines, tube artwork and Pantone colours — 05 / PackagingCarton dieline & packaging artwork

FELINGER cosmetic tubes with coordinated pastel packaging — 06 / Product lineA consistent family of products

Selected original identity and packaging design materials. Product visuals shown are design mockups.

One coordinated team

01 / Define

Your objectives, audience and priorities.

02 / Create

A clear concept and a practical production plan.

03 / Deliver

Coordinated execution across the agreed touchpoints.

Start a conversation

YOUR NEXT
MOVE STARTS HERE.

business@evegroup.it